Make it stand out.
Solid Surfboards
[2020-2022] I created the social media and digital marketing strategy for this internationally sold surfboard company. I regularly write their copy and direct the content strategy for social and blog content, digital advertising campaigns, emails, and press releases.
Make it stand out.
Light Culture Podcast
[2019-2022] I worked with a web developer to create the website for this weekly podcast. I also write weekly episode descriptions and lead the marketing strategy.
Make it stand out.
Burton Snowboards
[2018] I identified a problem our customers were having: a lack of public information about our school programs. I re-wrote the website copy and added a new page to solve this issue. This included a submission form and tracking system.
Make it stand out.
The Standard
[2016] I created a content series based on market research to drive traffic to hotel locations where bookings were low during the 4th of July weekend. Six years later, it is still some of the highest performing social content for this global hotel brand. I produced the videos and wrote the copy for social. My launch strategy included interactive kissing booths at the hotels.
